Original Adidas

2003
leather stripes on pork feet
dimensions variable

During 1980's Romania, the toughest economical period in recent history, you could hardly find anything in the shops. You could sometimes buy pork's feet, pork's heads or chicken claws. Humor was a way for people to cope with it all, thus they called the pork heads 'calculators', the chicken claws 'cutlery' and the pork feet 'adidas' (Romanian for sport shoe). By branding the 'original adidas' I am trying to remind people of their recent past now when consumerism is on its peak and the focus on brand is higher than ever.